The scrapbook method
Pinned on 28 April 2026 · 1 min read
Walk into the studio and the first thing you'll notice is the wall. Pinned notes, torn printouts, polaroids of half-built screens, arrows drawn in marker between things that might be related. It looks chaotic. It's the most important tool we have.
Thinking in public
A digital doc hides the mess. A wall makes it impossible to hide. When every assumption is pinned up where the whole team can argue with it, the weak ideas get found faster.
Cheap to move, cheap to kill
A sticky note costs nothing to move and nothing to throw away. That's the point. The cheaper it is to change your mind, the more honestly you'll change it.
- Pin the idea.
- Draw the connection.
- Argue with the wall, not each other.
- Throw away what doesn't earn its pin.
From wall to web
This site is the wall, made public. The tape, the pins, the handwriting — they're not decoration. They're a promise: this is a studio that builds in the open, edits ruthlessly, and isn't afraid to show the working.